This was greatly assisted due to the fact that my friend who had been to a recent PR launch, had been exposed to a wonderful new strain of Moet – the White Moet which, of course, she had to introduce me to.
Needless to say one bottle became 2 and then even 3! Each lunching lady at that table is now a total convert to those bubbles, and all because Moet decided to sponsor that targeted PR event. Brilliant!
Finding and retaining a suitable ambassador for your brand can also be invaluable. Recently we have been working with Sara Leonardi-McGrath, the gorgeous new wife of cricket legend Glenn. She is a very accomplished and talented person in her own right and after discovering Suigo hair care, was delighted to be associated with us. This partnership can work on a number of levels, from in-store events, to interviews and endorsements. Here’s a picture of Sara after experiencing the Suigo Natural Hair Spa. Glowing!
When you consider partnering with another, remember to think of outcomes first. Where do you want your brand featured? With what demographic and how can you create synergy? It’s a bit like a marriage really – pick out the commonality, work out the value –
Here’s the formula:
1 + 1 = much more than 2!