AnnaBarrPR
  • Home
  • Services
  • Clients
  • Testimonials
  • About Us
  • Blog
  • Contact Us

“Content Marketing”….. Please Explain?

10/9/2014

0 Comments

 
Picture



A buzz word that seems to be on everyone’s radar?

King Content – why king? More to the point, how is it relevant and beneficial to my business, and furthermore, how do I do or get it?

If you google content marketing, this is what comes up:

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.



So translated into simple terms, “content marketing” is the technique for gaining customer loyalty and awareness through feeding these people interesting information that might or might not be related to your product or service. The key is to win trust and a following.

So, the big difference between traditional advertising, PR, advertorials, sponsored posts and new “content marketing” is that the latter does not aim to sell anything to anyone. All it serves to do is to attract potential customers by exciting them, informing them, amusing them and befriending them.

Here are some guidelines to keep in mind when starting your content marketing programme:

No content marking is possible without a solid understanding of your customer. Do you really know what turns them on? Who are they and how can you manoeuvre them to your end product?

Next up is how to address them. Define your voice or tone; this will very much reflect the nature of your product, of course.  Are you a playful brand or do you command authority? Whichever way, remember to use humour to lighten the content. Everyone likes a joke.

Authenticity means content is consistent in the way customers see you, maintain that voice and post relevant content, whether informative, funny, inspiring, etc

Keeping content light, interesting and relevant will maintain a following. First and foremost you are seeking to attract attention. It is possible to promote a brand successfully, provided you are perceived to be adding a benefit – that’s why giveaways, free advice and competitions work well. 


As a last word, think of content as a conversation starter, not an ad. If you keep talking to your customers you will not only gain their respect and trust but learn about what it is that they want, thus making your job easier in the long run. Win - win! 
0 Comments

    Author

    With over 20 years experience Anna has worked with a wide variety of clients; from small start-up businesses, in mass market and luxury, through to well-known household, consumer names. 

    Archives

    March 2018
    December 2017
    February 2017
    August 2016
    May 2016
    April 2015
    February 2015
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    March 2014

    Categories

    All
    Beautyeditors
    Beautyindustry
    Bespoke
    Branding
    Brand Partnerships
    Christmas
    Consultant
    Content Marketing
    Gift Giving
    Marketing
    Media
    Media Pitch
    Media Release
    PR
    Press Release
    Sara Leonardi-McGrath
    Self Branding
    Social Media
    Sponsorship
    Target Market
    White Moet
    Writing

    RSS Feed

    Picture
Powered by Create your own unique website with customizable templates.