But we are told there’s a need for content marketing, advised that it’s an important part of the overall marketing mix, and we cannot afford to ignore it anymore.
So, in a nutshell. The reasons why to implement content marketing into your plan.
- Branding – sending out interesting information gives your brand an identity, shapes your profile and builds awareness, reminding consumers you’re there.
- SEO and organic search – Google picks up on relevant content and rewards you with organic search results. The more you post relevant to your brand, the more your brand shows up in search results.
- Cross linking with other audiences – from website to twitter, you can reach multiple media platforms with just a few clicks.
- Increasing your voice in the market – interesting content gets shared. It’s the viral thing we are all after.
- Stay competitive – to carve out a slice in a cluttered market, content marketing allows you to develop your own voice of authority and targeted niche.
To succeed with content marketing, firstly you will need to create a strategy. Consider brand voice or tone, where to promote your content and which audience you are talking to. These are crucial to your campaign and should determine your strategy.
I suggest a creative session with the people you know and trust, who work with your brand, to come up with the essential elements of your strategy. This has worked best in my past experience.
There’s a lot of information out there on content marketing but it can be quite over-whelming if you don’t have the time or energy to allocate. Trends are ever-changing with cut-through getting even harder. Video content is king right now and it’s worth specialising in your given topic in an interactive way if possible.