I recently went to a Soul Sessions afternoon that got me thinking about how to apply the newly referenced 2014 business paradigm, to PR. Entitled Planet, People, Profit, we looked at how smart business models were evolving and how they became successful in the first place. And with the help of business guru Simon Sinek light bulbs flicked on among an enlightened, converted audience.
One resounding message the group took from the Session, was that success comes from the heart and not from the bottom line. It is not about dealing with a headcount that matters, but rather the heart-count. In other words, we must make our businesses and workplace a place of support, a family or community where we nurture and trust each other; not a battle-field where staff feel constantly threatened and insecure. Think back to the ‘50’s and ‘60’s when working for one company for more than 25 years was the norm, where a retirement speech and carriage clock presentation was de rigour! Enviable! Somewhere in between, it would seem we have lost these basic values that great companies were built on – trust, loyalty and passion.
PR is of course, built on trust. Without it, there is no goodwill, no belief, no loyalty. Trust has to exist between the Client and the PR, with the PR and their Media contacts and with the PR and the End customer. Without this circle of trust (sorry for the cliché, wasn’t that in a movie?) we cannot build a brand – never mind promote it!
Lead with the heart, not with the analytics and the results will flow.
One resounding message the group took from the Session, was that success comes from the heart and not from the bottom line. It is not about dealing with a headcount that matters, but rather the heart-count. In other words, we must make our businesses and workplace a place of support, a family or community where we nurture and trust each other; not a battle-field where staff feel constantly threatened and insecure. Think back to the ‘50’s and ‘60’s when working for one company for more than 25 years was the norm, where a retirement speech and carriage clock presentation was de rigour! Enviable! Somewhere in between, it would seem we have lost these basic values that great companies were built on – trust, loyalty and passion.
PR is of course, built on trust. Without it, there is no goodwill, no belief, no loyalty. Trust has to exist between the Client and the PR, with the PR and their Media contacts and with the PR and the End customer. Without this circle of trust (sorry for the cliché, wasn’t that in a movie?) we cannot build a brand – never mind promote it!
Lead with the heart, not with the analytics and the results will flow.
RSS Feed
