Have you noticed that whenever you turn your TV on there’s an Aussie athlete there? Anyone would think Australia is the number 1 nation dominating the entire event, thanks to the highly skewed coverage we are being delivered from Chanel 7.
There’s nothing wrong with this of course, since here we are in Australia and very proud of our country - and especially keen to cheer our fabulous athletes and teams on.
What this teaches us though in communications-land, is that we are 100% lead and influenced by the media that is fed to us. Sure we have choices, but if there’s one major source, as we have here with the Olympics, we are invariably at the mercy of their offerings.
Understanding your audience or the people you are trying to win over becomes key to any marketing efforts. Sadly, there are way too many brands out there with amazing products destined to a mystery user because the owner or manager hasn’t really researched his consumer.
Facebook has incredible tools that allow you to drill down on your target market right to where it matters. You can direct ads to people in a particular suburb, who eat a certain food and share the same religion if necessary. And that’s just Facebook.
Finding the core market of any campaign is where the results will eventuate, either via digital conversions or customers asking for your product in store. Gone are the days where companies had to place ads randomly and hope they resonated with someone who shared the same tastes and value system.
So there’s no excuse. PR activity, marketing materials, content marketing and so on, can be more effective than ever before. The talent lies in realising it’s a wasted effort, unless it reaches precisely the people it’s intended for. This is how and where a campaign succeeds.
Back to Rio and would you believe it - I’m watching the Beach Volleyball :)
There’s nothing wrong with this of course, since here we are in Australia and very proud of our country - and especially keen to cheer our fabulous athletes and teams on.
What this teaches us though in communications-land, is that we are 100% lead and influenced by the media that is fed to us. Sure we have choices, but if there’s one major source, as we have here with the Olympics, we are invariably at the mercy of their offerings.
Understanding your audience or the people you are trying to win over becomes key to any marketing efforts. Sadly, there are way too many brands out there with amazing products destined to a mystery user because the owner or manager hasn’t really researched his consumer.
Facebook has incredible tools that allow you to drill down on your target market right to where it matters. You can direct ads to people in a particular suburb, who eat a certain food and share the same religion if necessary. And that’s just Facebook.
Finding the core market of any campaign is where the results will eventuate, either via digital conversions or customers asking for your product in store. Gone are the days where companies had to place ads randomly and hope they resonated with someone who shared the same tastes and value system.
So there’s no excuse. PR activity, marketing materials, content marketing and so on, can be more effective than ever before. The talent lies in realising it’s a wasted effort, unless it reaches precisely the people it’s intended for. This is how and where a campaign succeeds.
Back to Rio and would you believe it - I’m watching the Beach Volleyball :)
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